Salesforce for Healthcare & Life Sciences
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KeyNode Solutions is a recognized Salesforce consulting partner that has helped dozens of Healthcare and Life Sciences organizations throughout the United States. Our extensive expertise combined with industry-leading services helps us facilitate growth and efficiency for businesses in Medical Devices and Diagnostics, Pharmaceutical, Biotech, Healthcare and others who use Salesforce, the world’s #1 CRM.
The dedicated KeyNode Solutions team has been recognized by Salesforce itself as Expert Partner Navigators with specific proficiency in the Healthcare and Life Sciences industry. If you are seeking help for your company to fully maximize Salesforce to enhance your growth not only with your internal teams but also your clients, trust KeyNode Solutions to create a solution for you. Contact us today to learn more!
Salesforce for Healthcare & Life Sciences
KeyNode Solutions is a recognized Salesforce consulting partner that has helped dozens of Healthcare and Life Sciences organizations throughout the United States. Our extensive expertise combined with industry-leading services helps us facilitate growth and efficiency for businesses in Medical Devices and Diagnostics, Pharmaceutical, Biotech, Healthcare and others who use Salesforce, the world’s #1 CRM.
The dedicated KeyNode Solutions team has been recognized by Salesforce itself as Expert Partner Navigators with specific proficiency in the Healthcare and Life Sciences industry. If you are seeking help for your company to fully maximize Salesforce to enhance your growth not only with your internal teams but also your clients, trust KeyNode Solutions to create a solution for you.
Get a Free Salesforce Consultation
Salesforce: A Critical CRM for Healthcare & Life Sciences
Salesforce CRM has become an essential tool for leading enterprises in the healthcare, pharmaceutical and life sciences sectors. Organizations leverage this powerful platform for its ability to provide targeted care opportunities, ensure cloud data security, enhance patient engagement, enable remote patient monitoring and address various other objectives.
The implementation of Salesforce in healthcare spans six key sectors: Providers, Payers, Phara, MedTech and the Public Health Sector.
Each sector features tailored solutions designed to meet its unique needs and challenges. Below is a detailed exploration of how Salesforce’s solutions cater to each sector.
Solutions for Providers
Scale Patient Access and Services
Salesforce’s Scale Patient Access and Services solution provides healthcare providers with a unified view of patient data. This comprehensive platform integrates critical information such as risk levels, outreach preferences, contact details, medical history, caregiver information, medications, allergies and engagement history. This holistic view enables providers to efficiently manage patient interactions and care.
Additionally, this solution facilitates appointment scheduling, allowing healthcare providers to quickly find available slots and empower patients to complete pre-visit and post-visit tasks seamlessly. By streamlining these processes, providers can enhance patient satisfaction and engagement.
Personalized Patient Acquisition & Outreach
The Personalized Patient Acquisition & Outreach solution empowers healthcare organizations to generate demand and nurture patient relationships effectively. Utilizing advanced marketing tools, providers can collect and segment customer data across multiple channels, manage omnichannel campaigns and create personalized patient journeys based on individual preferences and needs.
Patients benefit from an intuitive system that enables them to easily find and schedule appointments. Healthcare providers can also distribute surveys to gather feedback on treatments, which helps improve future patient experiences. The built-in CRM analytics for Salesforce Health Cloud allows care coordinators to monitor all data in one place, enabling them to measure the effectiveness of patient journeys and make necessary adjustments.
Solutions for Payers
Trusted Contact Center
For healthcare payers, the Trusted Contact Center solution enhances customer support and boosts agent productivity. Powered by Salesforce Health Cloud, this solution features an advanced member service console that streamlines communication. Organizations can implement AI-powered chatbots to simplify interactions and create personalized experiences for members.
This solution ensures that agents have access to comprehensive member information, enabling them to provide effective support and address inquiries efficiently.
Connected Network Management
The Connected Network Management solution allows healthcare organizations to create tailored omnichannel journeys for providers, ensuring quality outreach. It utilizes provider-specific data, including specialty, network preferences and primary service locations, to facilitate efficient interactions.
Pre-built integrations simplify credentialing processes, while an intuitive dashboard optimizes contracting activities, helping organizations maintain robust provider networks.
Scale Member Management
The Scale Member Management solution equips managers with a complete view of members, allowing them to guide individuals through their healthcare journeys effectively. By providing relevant information such as member preferences, plans, and health timelines, managers can enhance communication and improve health outcomes.
With CRM analytics from Salesforce Health Cloud, managers can identify high-risk members and measure the success of care programs across various populations, facilitating targeted interventions.
Solutions for Pharma
Enhance Patient Services
The Enhance Patient Services solution allows pharmaceutical companies to foster closer relationships with patients and healthcare providers. By delivering personalized engagement and support programs through a single platform, pharmaceutical organizations can improve patient adherence and outcomes.
Coordinators gain access to clinical, social, and adherence metrics, enabling them to make informed recommendations. CRM analytics for Salesforce Health Cloud helps track and monitor patient care plans, ensuring that coordinators can prioritize patients facing health barriers effectively.
Scale Advanced Therapies
The Scale Advanced Therapies solution enables stakeholders to track the chain of custody in real time, manage orders efficiently, and promptly address issues that could lead to delays. Treatment coordinators utilize automated workflows based on patient appointment information to expedite scheduling.
Laboratory technicians benefit from streamlined processes that allow for easy verification of patient data, recording of vital signs and management of cold chain compliance. The integration of Slack facilitates enhanced collaboration among stakeholders, allowing for quick updates and the resolution of potential bottlenecks.
Accelerate Clinical Trials
The Accelerate Clinical Trials solution helps life sciences companies streamline their clinical trial processes. By configuring necessary applications and fostering collaboration among trial teams, organizations can expedite study analysis, site selection and trial implementation.
All critical documentation is stored centrally, making it accessible to researchers and stakeholders as needed. Analytics provide real-time updates on study initiation and subject enrollment, empowering teams to make data-driven decisions regarding next steps. Salesforce Health Cloud ensures the security of clinical data while enabling personalized communication with trial participants through Salesforce Marketing Cloud.
Solutions for MedTech
Drive Intelligent Sales
The Drive Intelligent Sales solution helps medical device sales teams enhance their efficiency. By connecting team members and providing a complete picture of customer interactions, this solution aids in identifying leads and closing deals more effectively.
Advanced lead nurturing systems ensure that sales and marketing professionals engage with the right prospects at the right time, allowing teams to coordinate their efforts and monitor key metrics such as leads, conversions, and campaign performance.
Modernize Commercial Operations
The Modernize Commercial Operations solution enables companies in the MedTech sector to consolidate their data and automate workflows. Teams can work collaboratively in a unified space to optimize manufacturing, scheduling, and inventory management.
This solution employs forecasting algorithms to analyze performance, improve document management, and facilitate intelligent quoting for complex deals, ensuring that sales teams have the tools they need to succeed.
Optimize Field Inventory Management
The Optimize Field Inventory Management solution equips medical device sales representatives with a mobile app that offers a comprehensive view of product data. This includes information on upcoming visits, product quantities, serial numbers, and shipping details.
With features such as automated authorization flows and a built-in barcode scanner, reps can efficiently manage inventory and reduce discrepancies. This solution streamlines the sales process, helping companies address product shortfalls and maintain accurate inventory records.
Solutions for Public Health Sector
Streamline Crisis Support Coordination
The Streamline Crisis Support Coordination solution assists healthcare organizations in managing crises and providing mental health support. By creating end-to-end patient journeys, this solution helps crisis specialists optimize their operations using pre-built tools.
Healthcare professionals can assess health risks, triage situations, and provide personalized recommendations, all supported by AI-driven insights.
Manage Health Data with Transparency
The Manage Health Data with Transparency solution enables local health authorities to enhance patient care and predict health outcomes effectively. A disease surveillance app engages patients online, allowing them to communicate their needs in real time.
An advanced command center gives healthcare professionals access to a patient’s complete healthcare journey, including procedure manuals and best practices, ensuring informed decision-making and personalized care.
Salesforce Communities for Healthcare
Salesforce provides a range of resources to support healthcare organizations in effectively utilizing its products and solutions.
Trailblazer Community
The Trailblazer Community is an invaluable platform where healthcare employees can connect with colleagues already utilizing Salesforce. This community allows members to discuss topics of interest, share insights, and seek guidance on Salesforce healthcare automation and other relevant issues.
IdeaExchange Community
The IdeaExchange Community serves as a forum for Salesforce users to share their experiences, troubleshoot issues, and discover new ways to leverage the platform effectively. This collaborative space fosters innovation and continuous improvement.
Salesforce+
Salesforce+ is a free streaming service that showcases various Salesforce events, including those focused on healthcare technology. This resource is particularly beneficial for organizations seeking to stay informed about the latest advancements and the Salesforce healthcare technology roadmap.
The Impact of Salesforce on Healthcare
Salesforce has a profound influence on the healthcare landscape, providing tools that empower healthcare workers to enhance patient communication, improve medical services and elevate the overall patient experience.
The platform’s capabilities allow primary care physicians to access essential healthcare information without needing to see patients in person. They can view comprehensive care journeys, patient profiles, and social determinants of health, facilitating more informed decision-making.
Furthermore, Salesforce proves beneficial for organizations in pharmaceuticals, MedTech and insurance sectors. By integrating multiple systems powered by cutting-edge functionality, businesses can gain a holistic view of their operations, boost productivity, eliminate data silos, and reduce costs.
In conclusion, Salesforce CRM stands as a vital resource for healthcare and life sciences organizations, offering specialized solutions that address the unique challenges of each sector. By adopting Salesforce, these organizations can enhance their operational efficiency, improve patient engagement, and ultimately drive better health outcomes.
Why Choose KeyNode Solutions
From Salesforce implementation, customization, integration, management to training, KeyNode Solutions is the partner you are looking for to help your Healthcare and Life Sciences organization grow. We will help you create the cloud-based solutions you require to help your business stay ahead and drive revenue.
KeyNode Solutions is dedicated to providing custom solutions for your Salesforce needs. Join the dozens of Healthcare and Life Sciences companies who have trusted KeyNode Solutions to help grow their business. Contact us at hello@keynodesolutions.com or call us at (858) 215-5371.
Read What One Healthcare & Life Sciences Client Says!
“KeyNode provided rapid turnaround on requests and did a good job helping with requirements gathering and translating our requirements into what it would look like on Salesforce Service Cloud.”
Kristin F., Market Development Scientist for a Data Science and Biochemistry Company
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KeyNode Solutions’ dedicated team of Salesforce-certified consultants takes pride in helping your healthcare and life sciences organization maximize the power of Salesforce to increase productivity, efficiency and revenue! Contact us today to learn more!
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