Salesforce Customization Services


salesforce integration

What does Salesforce customization entail?


As a leading Salesforce consulting firm in San Diego, we often get asked this question. Essentially it is making sure your internal processes—whether marketing, sales, or customer service—are unique to your business. That’s why customizing Salesforce and it’s suite of products to your processes is key for properly automating, streamlining, tracking, and reporting on the major aspects of your business.

However, depending on your business needs, goals, and internal limitations, Salesforce customization projects can be complex. To avoid a delay in ROI, it’s imperative to understand the challenges and limitations faced during the customization and configuration process.

That’s where our Salesforce customization services come in.



We’re Experts in Salesforce Customization

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Some of our Salesforce Customization Services



What information do you need to collect from leads? How are leads distributed among the sales team? What notifications and/or reports need to be automatically sent to managers? How many stages are in your sales or customer service processes? What tasks need to be completed in each stage? How are you passing qualified closed-lost leads back to marketing? The answers to these questions (and more) will spearhead our Salesforce customization services.

Case study: Salesforce Dynamic Forms In Action

Other Salesforce customization capabilities include: AppsExchange applications, tabs, formulas, and validations, workflows, time-dependent actions, assignment rules, email notifications, SQL server, approval process. Also, IP access, login hours, record types, access to tabs, permissions, object permissions, field-level security. OWD (organization-wide defaults), roles and the role hierarchy, sharing rules, and public groups. What’s more, permission sets, profiles, password policies, SSO, and data access (organization, objects, fields, and records).

Start a customization project? Yes, let’s get started >

What data points do your marketers, sales reps, and customer service reps need to do their jobs effectively? In most cases, Salesforce’s database of default properties isn’t enough. Hence, creating custom properties is essential lead/customer management. This can mean creating custom properties to segment (and report on) leads and customers; configuring contact, company, deal and ticket records to display the most pertinent information for each department; and building effective automations to tie everything together.

Other Salesforce customizations include: Triggers, user interface displays, page layouts for Salesforce Classic and Lightning Experience.

Start a customization project? Yes, let’s get started >

Just as no two businesses have the same processes, neither will they have the same reporting needs. Needless to say, creating custom dashboards for specific departments and their teams centered around their respective KPIs is paramount for success. Think lead and MQL generation metrics for marketing managers, and lead-conversion and pipeline metrics for sales managers. We’ll enable all necessary out-of-the-box reports and dashboards, as well as build any necessary custom reports.

Start a Salesforce customization project? Yes, let’s get started >

One of the main reasons you’re interested in the world’s number one CRM is for its marketing and sales automation features. Through our tried-and-true discovery process, we’ll work closely with your team to probe the nuances of your marketing and sales processes so we can identify key opportunities to integrate automation and remove unnecessary human error. The outcome? Sales teams with more time to actually sell.

Other customizations include: Visual Force pages, buttons, links, and list views.

Start a customization project? Yes, let’s get started >

How data is collected, cleansed, and maintained is paramount to the success and optimization of your business processes. How is data currently being collected? Is it coming from multiple sources? Is it formatted properly for Salesforce? Which data needs to pass into Salesforce? How is that data currently being accessed? What workflows are needed to automatically clean and update data as it comes in? These are important Salesforce customization questions we’ll ask and address.

Other customizations include: Validation rules, mass data updates and transfers; data backups; and exports and imports with Data Import Wizard and Data Loader.

Start a customization project? Yes, let’s get started >

Integrating Salesforce with every important application and system in your company is a critical way to capture the most complete picture of your key customer. However, depending on your goals and internal limitations, integrating Salesforce with an existing technology stack (such as HubSpot, Conga Composer/Sign or Form Assembly) can be a complex process, and customization is typically necessary. To avoid a delay in ROI, it’s imperative to understand the challenges and limitations faced during the integration process.

Learn more about Salesforce integration services >


Our Salesforce customization services will help you:

  • Figure out how and where to start

  • Identify the right system requirements

  • Deal with data migration and validation

  • Navigate data rate limits for optimal information flow

  • Understand Objects relationship

  • Choose the right apps on AppExchange

  • Train staff after the integration is complete



Our Customization Features & Benefits

Our Latest Salesforce Customization Review

“KeyNode worked with the staff to customize a database that met both customer and inventory needs. They were friendly, easy to work with and very quick to respond to our questions.”

Cheri P., CEO

Our Latest Salesforce Customization Review

“We found KeyNode after a bad experience working with an implementation partner. KeyNode’s team took the time to understand our business and design solutions specific to our needs. In addition, they made suggestions for Salesforce best practices and features that we did not know we could leverage. I would highly recommend them as a Salesforce partner and we plan on continuing to work with them as our business grows. My only regret is that we did not use them during our initial implementation as we would have saved thousands of dollars and hours of work. Thank you for helping us fix the mess we were in and making the process as painless as possible.”

Michael G., VP, Business Development

Our Latest Salesforce Customization Review

“Services provided by KeyNode were quick and efficient.”

Karl K., President

Our Latest Salesforce Customization Review

“KeyNode Solutions helped us integration and automate some much needed tools and we are looking forward for them to be a long term partner and help us as we continue to grow with integrating the tools we need.”

Don M., CEO & President

Our Latest Salesforce Customization Review

“KeyNode Solutions was wonderful to work with. They guided me through changes before making them and wanted to ensure that they had everything up front. On top of that, I had a very tight timeline of 3 weeks to get things done and they were up to the task and were finished on time.”

David M. , VP, Customer Support

Our Latest Salesforce Customization Review

“The team is very responsive and helps with all of my requests. All services that I’ve requested were delivered within timeline.”

Petya D., Director, Customer Success

Our Latest Salesforce Customization Review

“We worked with KeyNode after having a sub-par experience with our previous Salesforce implementation partner. We couldn’t be happier with the switch. KeyNode is always on time, answers emails promptly, and most importantly, does excellent work. Highly recommend.”

Duke J., VP, Marketing

Our Latest Salesforce Customization Review

“My experience with KeyNode has been absolutely outstanding! At every interaction, they are prepared, concise and have the solutions to every need that arises. They possess an incredible depth of knowledge about SalesForce and have helped us streamline operational and sales processes that have been game-changers for our productivity. Thank you, KeyNode!”

Jennifer G., VP, Strategy & Growth

Our Latest Salesforce Customization Review

“KeyNode is a first class Salesforce consultancy. They are very knowledgeable, fast, responsive, and honest. I have already recommended them to one of our vendors.”

David G., VP, Marketing

Our Latest Salesforce Customization Review

“The KeyNode Solutions and their team members are extremely competent, efficient and truly understand our priorities and constraints as a nonprofit organization. We did an extensive evaluation on potential Salesforce partners and they were the only team that could help design the solutions that were meeting our requirements and were within our budget. It is rare that you work with people who really think through all the aspects, who are mindful and resourceful, solutions-focused and two steps ahead. We truly consider them our partner who cares not only about the technology aspects but also our overall mission. Thank you KeyNode! You are the BEST!”

Asia M., Program Director

Our Latest Salesforce Customization Review

“KeyNode Solutions built out our Salesforce customization in the very fast timeline we requested and were able to capture all of our requirements on the first run allowing us to implement the platform and begin getting benefits from it right away.”

Chris P., VP, Client Success

Our Latest Salesforce Customization Review

“The KeyNode team was great! They worked fast to implement Salesforce and provided our team with great training which allowed us to hit the ground running. Thank you for all your support!”

Alfredo M., Director of Sales

Our Latest Salesforce Customization Review

“KeyNode provided a disciplined evaluation of our company’s use of Salesforce, and delivered high performing optimization that is customized for our business work flow.”

Denise C., Director of Marketing

We’re certified in the Salesforce products you need customized.



The true power of Salesforce lies in its ability to be customized to your existing processes. We’ve designed our Salesforce customization services to pinpoint and implement solutions that fine tune your business processes and ultimately help your organization unleash its full potential. Our certified Project Management Professionals (PMP)®  ensure that the world’s #1 customer relationship management (CRM) software will be implemented for you on time.



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Salesforce Customization FAQs

Customization refers to adjusting the configuration of the Salesforce platform to meet your business’ needs. This is one of our areas of expertise, and we take great pride in helping companies like yours become more efficient and profitable by using Salesforce to its maximum capacity. During our discovery session, we can work with your organization to understand how Customization can be beneficial for your company. Also, at KeyNode Solutions we typically provide a Salesforce Training session after every customization phase to educate your team on how the configuration works, answer any questions and facilitate successful adoption of the new Salesforce Customization. 

The easier question is what can’t be customized! Throughout our numerous years of experience, the certified Salesforce consultants at KeyNode Solutions have helped organizations across a number of verticals create business-specific customizations to improve efficiency and productivity. We have created numerous customized Salesforce solutions, including: 

  • Integrating Unique Business Rules
  • Customizing Objects, Fields and Records to Your Unique Processes
  • Building Reporting Dashboards
  • Designing Process Automations
  • Cleaning and Maintaining Data
  • Integrating Third-Party Platforms (Marketing Automation Software, such as HubSpot, Sales Engagement Software, Accounting Software, ERP Platforms, E-Commerce Platforms, Document Generation & Electronic Signature, such as Conga Composer & Sign and Online Form Builders, such as FormAssembly.)

Unlike other Salesforce consulting firms who charge a blanket rate, we tailor our pricing just as we will customize your Salesforce solution(s). We completely understand that your needs and wishes are unique to your organization, so during our discovery session, we will flesh those ideas out to make sure we comprehend what your organization absolutely needs. Then we will provide an itemized proposal illustrating all of the needed customization rather than just provide a cookie cutter proposal like most of our competitors. Contact us today if you have any questions!

Customize Salesforce to rev up your business!

Call us today at (858) 215-5371 or simply complete this form

 Our team of dedicated Salesforce-certified consultants will be happy to simplify your day-to-day management of Salesforce and make it work for your business at full capacity.

 Your success is our 100% priority!

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